The advantages of using social media for a company has ensured that companies are looking at the use of Twitter, Facebook and LinkedIn in their business.
Where in the past these sites where anxiously blocked by administrators, now these are used to promote the company or product. For example at the start of a new campaign for a product there can be a lot of communication through these channels.

As social media becomes part of your external communication, it is important that this is done in a structured way. For instance, it could be desirable that message are send from a corporate Twitter account or that the corporate templates are used.
With the Nintex Live functionalities in Nintex Workflow you have a full set of tools to integrate social media in your SharePoint workflow process.

An example where Nintex Workflow can help in this process:
A user has a new product for which he wants to start a media campaign. He contacts the marketing department, which writes an article based on the provided information. The user reviews the article and provide, where necessary, any comments.
Marketing processes the comments and publishes the article. When published a workflow is started.
• The workflow creates via the "New WordPress Blog Post" action a page to an external website.
• The link to the external website page is placed on the Facebook company page through the "Facebook Wall Post" action.
• The workflow also sets the page url via "Twitter Tweet" action on Twitter.
For questions about integrating social media into SharePoint, you can contact BleiCon.